To give a little context, the first design (A) is what the logo currently looks like.

That’s not all though, so don’t click away just yet.Įlvin Hu, a designer and developer at Google, shared this with us:Īs many of you noticed, we introduced a new Chrome icon for macOS Big Sur today ✨ The team has also been exploring some further macOS-aligned options (some examples here), and we’re interested in hearing what you think about them ? /dUS70OZdCr The new design helps, Clinton says, because the typeface is based largely on circles.If you weren’t great at Spot The Difference as a younger, let me help you out: Google slammed a box around the old Chrome icon in order to make the new Chrome icon. 2020 really is the best. For that to work, Google needs a crisp visual system. As we saw at the I/O developer conference, Google is pushing to seamlessly guide users from one product to the next, with things like Google Now on Tap and voice search as the connective tissue that will bring it all together. It’s not just that users now engage with the company on a “constellation of devices,” as the authors of the logo announcement page put it.

Google needs to be able to transform its brand at will, because its canon of products is expanding rapidly. “That’s why sans-serif types were designed in the first place.” “It’s much easier to manipulate something that’s all one weight,” says Paula Scher, a partner at Pentagram (and the designer behind Shake Shack’s branding). And losing the serifs makes life easier for designers. Sans-serif fonts often are described as less warm than their more ornate counterparts, but there's still plenty of charm in the logo. That wouldn’t have been possible with the old logomark because of the varying thickness of the lines in the serif letters. Pay particular attention to the ease with which the new block letterforms morph into a row of dots, the square 'G' for the app, or even that microphone button.

Why does my google chrome logo look different